In case you haven’t taken a look at our RSS Feed Software, I’ll sum it up briefly: Sprout is a new way to access your favorite news and blogs, even ones you haven’t found yet. Its dead-simple interface lets you teach it what you like and dislike, and it’ll deliver content relevant to you. This is a radical shift from traditional RSS readers which rely on you personally crawling the web for blogs which you might like. Even after you’ve subscribed to a few good blogs, you’re left with a daily chore of scrolling through the excessively attention-grabbing headlines to pick out the dozen that might actually interest you. Sprout figures out which ones are likely to interest you, and doesn’t restrict itself to the top 20 blogs worldwide (which is so easy to do when looking for good RSS feeds.)

Sprout can take you from having a Google Reader account with 400+ unread articles every morning to having the three new and interesting stories of the day delivered to you on a silver platter – and a couple of other pieces it thinks you’ll like. Unlike other services that try to determine new content for your interests, we don’t worry about what others have liked, only about the article itself. Sprout gets to know you on a 1 to 1 basis, which means you don’t have to worry about a “Googlebomb” or “Diggbomb” equivalent just because other users have a hidden agenda. This also means that Sprout can work for you no matter how obscure your interests – if you’re fascinated by microbiology and can’t stand ‘lolcats’, Sprout will pick up on this and avoid pieces that would just annoy you, no matter how popular!

We’re always adding more sources to the Sprout RSS Feed Software so that you don’t have to look for them yourself. Just train Sprout with the simple Like or Dislike buttons, and as new blogs appear, the ones that match your interests will start appearing on their own! No need to worry about the service slowing down as we pick up feeds or users, either – Sprout is built on Amazon’s Cloud Computing platform, which lets it effortlessly scale up to meet demand. So you don’t need to worry about its recommendations slowing down when you rave about it to your friends

Stop wearing out your scroll wheel on those long headline lists, give Sprout a try!